First Class AI-powered insights about the high-flying Paper Plane cocktail.
147
Top & Trending Occasions:
Consumers are most likely to mention Happy Hour in conjunction with drinking Paper Planes. Anniversaries are the fastest growing occasion for Paper Plane consumption with their popularity increasing by 147%
444
Favored Environments:
Live Music and Fine Dining are the top environments for Paper Plane consumption. We have also seen a trend of Paper Plane consumption in environments also known for Dancing – with their share of paper plane mentions increasing by 444% since 2021
2.9
Sales Impact:
According to Ground Signal’s depletion benchmarks, Premium Bourbon sales in accounts most known for their Paper Planes are 2.9x the national average
