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While mainstays like the Margarita are the most popular Drinks mentioned on Cinco De Mayo, Tequila and Soda is the fastest growing Cinco de Mayo drink


Sales of Tequila in Cinco De Mayo accounts that feature Mariachis are 20% higher than in accounts that do not.


Cinco De Mayo Accounts known for their Palomas sell 154% more Mezcal than venues that aren’t.


Venues in Ground Signal’s proprietary Multicultural Bars and Nightlife Key Trade Channel (KTC) see a 16% increase in Tequila sales in May versus the rest of the year – our best performing KTC.