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Brunch is the fastest growing occasion for consumption of Super Premium Tequila – with its share of mentions increasing by 180% since 2020 and is now the second most frequently mentioned occasion for Super Premium Tequila consumption.

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Super Premium Tequila sales are 248% higher than the national benchmark for accounts that highlight Reggaeton.

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While Lime and Spicy are the most mentioned flavors mention in association with Super Premium Tequila drinks, Espresso has been the fastest growing flavor increasing its mention share by 330% since 2020.