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Brunch is the fastest growing occasion for consumption of Super Premium Tequila – with its share of mentions increasing by 180% since 2020 and is now the second most frequently mentioned occasion for Super Premium Tequila consumption.


Super Premium Tequila sales are 248% higher than the national benchmark for accounts that highlight Reggaeton.


While Lime and Spicy are the most mentioned flavors mention in association with Super Premium Tequila drinks, Espresso has been the fastest growing flavor increasing its mention share by 330% since 2020.