Head off to the races with these insights about the Mint Julep cocktail.
267
Premium Settings Drive Mentions
Rooftop Bars and Golf Courses are major players in the Mint Julep’s on-premise growth story—consumers are 267% more likely to associate the drink with rooftops, and golf-related mentions have grown 45% in the past three years.
+39
Big Moments & Flavors Fuel Appeal
Party and Cinco de Mayo over-index heavily as Julep occasions, while Blackberry and Peach are standout flavors. Mentions of Blackberry in connection with Mint Juleps have grown 39% and are 722% more likely than the average cocktail post.
25
Strong Presence in Elevated Venues
Over 1 in 4 Mint Juleps on menus are priced above $15, reinforcing the cocktail’s premium positioning. Notably, 27% of top Mint Julep mention accounts are found in Cocktail-Focused Dining venues—signaling a clear opportunity for brands to secure placements in elevated drink programs.
