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40

While Tequilas in the Standard price tier have the highest per placement volumes in accounts known for Palomas, brands in the Premium and Super Premium price tiers have seen the largest overall growth in velocity – in excess of 40%

245

Sports and Girl’s Night are the occasions with largest growth in popularity associated with Palomas at +245% and +100% respectively

87

Super Premium velocities in High Energy Dining accounts known for Paloma’s have increased by 87% since 2021