Vodka’s strength lies in its adaptability. From brunch to late-night energy, it continues to perform across occasions, flavor profiles, and price tiers — proving that versatility drives its staying power in the On-Premise.
439
Key Cocktails & Flavors:
Sweeter, more approachable flavor profiles are resonating with consumers, with Vanilla (+439%) and Raspberry (+101%) overindexing, while The Espresso Martini (+88% popularity increase) is the top trending Vodka cocktail.
436
Versatile Across Occasions:
Consumers are more likely to mention Vodka during brunch (+436%), happy hour (+299%), and while watching football (+295%) settings — showing its strength from daytime gatherings to late-night energy.
2.9
Both Accessible and Premium:
In Top Vodka Accounts, Martinis and Blood Marys are the most common cocktails on menu, while brands in Super Premium (+65%) and Standard (+62%) tiers outperform their national sales-velocity benchmarks.
