Basketball isn’t just a game — it’s an On-Premise occasion that brings bold flavors, trending cocktails, and strong spirits performance to high-energy, social venues.
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Flavors & Cocktails Linked to Basketball:
While watching basketball, consumers are far more likely to mention peanut butter (+1181%) and passion fruit (+765%) flavors, while the espresso martini is one of the fastest-growing cocktails with its populairty increasing by +523%.
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Environments That Score:
Basketball viewing thrives in high-energy spaces, with hookah (+730%) , bar games (+487%) and karaoke (+138%) over-indexing.
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Spirits Performance in Basketball Accounts:
In accounts that are most popular for basketball, tequila velocities are +123% and vodka +59% higher than their respective category benchmarks.
