Unveiling Top Trends and Opportunities for Beverage Alcohol Brands.
On-Premise Hotspots & Occasions:
Palomas are thriving in vibrant environments like Patios (+339%), Speakeasies (+278%), and Rooftops (+132%), with peak mentions during Happy Hour (+658%) and Brunch (+124%). Trending occasions like Trivia Nights (+236%) are emerging as fresh opportunities for brand engagement.
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Flavor & Pricing Trends:
Grapefruit remains the dominant flavor (76%) in Palomas, while Spicy and Blood Orange variants are rapidly gaining traction, suggesting innovative flavor extensions could boost market share.
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Sales Velocity & Key Channels:
Multicultural Nightlife venues report tequila depletions 244% above the national average, positioning them as critical growth channels for Paloma activations.
