AI-powered insights on the Eau-de-Vie: Cognac’s resurgence in On-Premise.
On-Premise Hotspots and Occasions:
Cognac thrives in energetic environments like Hip Hop venues (+205%) and Rooftops (+53%). Top occasions include Party (+180%), Happy Hour (+377%), and Brunch (+84%), showing Cognac’s growing relevance across diverse social moments.
Key Channels and Venue Types:
Top Cognac mention accounts are concentrated in Cocktail-Focused High-Energy Dining (7.3%), Modern Fine Dining (5.1%), and Premium Hotels (1.8%), reflecting a blend of celebration and sophistication.
High-Impact Depletions and Premium Tier Performance:
Nightlife Hotels and Business Hotels where Cognac is most frequently mentioned report Cognac depletions of +368% and +268%, respectively. Ultra Premium and Premium tiers dominate sales, outperforming their national price tier benchmarks by +182% and +300%, spotlighting high-end growth potential.
