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While the Margarita is the most popular cocktail in accounts most frequented by Gen Z customers, the Orange Crush is the fastest growing with its popularity increasing by 632% since 2021

Gen Z focused accounts are most popular for their high-energy environments and occasions and EDM and Late Night and are two of the fastest growing attributes that are resonating with Gen Z consumers

2.5

8% of venues that are frequented by members of Gen Z also cater to multicultural consumers – over 2 and a half times the national average