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154

While Mocktails are the fastest growing on-premise drink of choice, Espresso Martinis are the second fastest growing with their popularity increasing by 154% since 2021

84

Dancing and Party are the most popular Environments and Occasions among Millennial consumers. Country Music has seen impressive growth in popularity increasing by 84% over the last two years

54

Premium Tequila velocities in Nightclubs that cater to Millennial consumers have increased by 54% between 2021 and 2023