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Key Trade Channels

Tequila in the Spotlight: What’s Driving Growth On-Premise

By jamesdollingerCocktails, Consumer Insights, Key Trade Channels, Market Trends, Occasions, Spirit Categories

On-Premise Consumer Insights to celebrate Naational Tequila Day Download the Tequila Insight Sheet 153 Trending...

July 25, 2025

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Turn Up the Volume: Key On-Premise Insights for High-Energy Nightlife

By jamesdollingerCocktails, Consumer Insights, Key Trade Channels, Spirit Categories, Venues

Consumer Insights taken straight from High-Energy Nightlife Venues View the Insight Sheet Top Occasions &...

June 25, 2025

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Luxury and Premium Hotel Consumer Insights

By Ground SignalConsumer Insights, Key Trade Channels, Venues

Get an early check-in with these AI-powered consumer insights about Luxury and Premium Hotels.

April 17, 2025

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Premium Cocktail Bars Insights

By Ground SignalKey Trade Channels, Market Trends, Venues

Only the best of the best AI-powered insights about Premium Cocktail Bars.

March 20, 2025

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Golf Club On-Premise Consumer Insights

By Ground SignalConsumer Insights, Key Trade Channels, Market Trends, Venues

Cocktails on the green: AI-powered insights on what’s driving the 19th Hole experience.

December 3, 2024

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Traditional Fine Dining On-Premise Consumer Insights

By Ground SignalConsumer Insights, Key Trade Channels

Roll out the white tablecloth for these AI-powered insights on Traditional Fine Dining.

November 7, 2024

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Ground Signal Target

Use AI to power your On-Premise programming. In a competitive industry, selecting the right accounts to grow your brand is a key strategy to help fuel commercial success. Leverage Ground Signal’s proprietary AI to optimize the creation of your Target Account List (TAL), reaching the right target consumers and ensuring the success of your on premise programming.

Build a Target Program

Use Ground Signal’s proprietary account profiles to target specific consumers, environments and behaviors.
Use our Signal.AI algorithms to find venues that are similar to your existing best-performing accounts.
Based on desired consumer profile and account characteristics leverage Ground Signal’s AI technology to produce ideal Target Account Lists.

Develop Your Game Plan

Ensure alignment between brand team objectives and commercial programming.
Build your target account list by selecting the top attributes that coincide with your brand’s goals.
Once your key factors have been identified, our proprietary algorithms will leverage top-mentioned attributes, account traffic, segment category, and many other factors to prioritize the account list for each target market.

Build On-Premise Programs the Right Way

Ground Signal gives you the ability to view accounts by a specific geography from a national list all the way down to individual neighborhoods.
Effortlessly group accounts according to your commercial structure and quickly identify the size of each team’s opportunity to expand Points of Distribution.

Join the many suppliers who have partnered with Ground Signal to optimize the execution of their On-Premise programming. We can work with your team to communicate the goals and objectives of your program, craft a data driven selling story and track your results to ensure success.

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.

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Menu Analysis

Securing a placement on the menu is one of the most powerful levers that a brand has to drive business in the On-Premise. Use the most robust and accurate menu analysis to help track your brand’s penetration in On-Premise menus. Leverage Ground Signal technology to measure the ROI of your menu placements.

Menu Trends

Ground Signal’s robust menu analysis classifies menu placements by top cocktails, flavors, and supplier brands in the respective categories.

Assess the Menu Ownership

Calculate your share of mind by identifying your Brands’ placements in over 150K on-premise accounts in the US.
Gain valuable insights into how often your brand is featured alongside the top cocktails associated with your category.
Measure how you stack up against your competitors in you price tier and category

Sales Impact Analysis

Ensure return on your investment by comparing your sales velocity in accounts where your brand is featured versus accounts where it is not.

Make a recommendation

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

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Market Trends

AI-powered context. Using data from social media, depletions, retailer menus among others, Ground Signal applies proprietary machine learning algorithms to identify patterns in consumptive behavior in the On-Premise.

Trends Detected

Flavors
Cocktails
Occasions
Holidays
Alcohol Category
Drink Format
Entertainment
Sports
Events
Demographic
Food
Time in the Day
Sales/Velocity

Robust Trend Data

Using Natural Language Processing (NLP) Models, Ground Signal helps power brands by listening to what consumers are actually sharing in the On-Premise.
Predict the future of consumption and consumer affinity by analyzing how the Voice Of Customer is changing over time.

Extract Top Account Attributes

Identify the most popular attributes found at cohorts of similar accounts to understand what aspects of the experience resonate most with consumers.
Suppliers and Distributors can identify key attributes that are driving sales
Retailers can identify opportunities to realign their offering to better match their clients’ preferences.

Connect Trends to Key Trade Channels

Identify the types of venues featuring attributes that are most relevant to your brand.
Leverage your depletion data to validate that these attributes are linked to increased sales.

Detect Emerging Trends

Your analysis is not limited to a current point of time.
Use Ground Signal’s historical databases to track changes in consumptive patterns, and identify the next big thing to crush the competition.

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.

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