Jazz settings remain one of the most refined On-Premise environments — where classic cocktails, balanced serves, and elevated occasions create a relaxed yet premium experience.
133
Top Jazz Occasions:
Consumers are more likely to enjoy Jazz alongside brunch (+133%), late night (+125%) and happy hour (+86%) occasions – highlighting its connection to social, elevated and unhurried experiences.
5.7%
Popular Cocktails:
Within top jazz account menus, the Margarita (5.7%), the Martini (5.6%) and the Old Fashioned (4.0%) are the most frequently featured cocktails, reinforcing jazz’s alignment with classic and approachable serves
104
Top Categories:
In top jazz accounts, Vodka (+104%), Gin (+100%), and Tequila (+83%) deliver the highest average volume per placement relative to national benchmarks, underscoring the strength of premium, balanced spirits in these venues.
