From speakeasies to fine dining, the Negroni continues to define premium occasions — with new flavors and menu dynamics reshaping how consumers engage.
1164
Environments & Occasions:
While drinking Negronis consumers are more likely to mention speakeasies (+1164%) and Happy Hour (+600%) while mentions of Girl’s Night have grown by 130% over the past three years
315
Flavors on the Rise:
Consumers are more likely to mention Coffee (+315%) and Blood Orange (+113%) flavors with Negronis while mentions of Peach have grown by 66% since 2022
49%
Top Venue Profiles:
Accounts where consumers most frequently mention Negronis skew toward Cocktail Focused Dining (49%), cocktail bars (24%) and casual bars (22%)
