Trivia isn’t just a mid-week diversion — it’s an On-Premise occasion offering bold flavors, interactive environments, and strong spirits category performance.
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Flavors & Cocktails Trending:
Peanut butter (+405%) and mango (+91%) are surging flavors, while mocktails (+343%) are the fastest-growing cocktail.
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Experience-Driven Environments:
Trivia occasions over-index in taprooms (+556%), karaoke (+451%), and bar games (+540%), making them highly social spaces.
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Menu & Spirits Performance:
Margaritas lead menus (9.6% item share) with lime and orange flavors dominant, while vodka (+32%) and rum (+56%) velocities outperform benchmarks.
