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215

High-Impact Occasions:

Mentions of Weddings (+215%) and Valentine’s Day (+56% 3-year growth) signal strong alignment between Luxury Hotels and romantic, celebratory drinking occasions—prime targets for premium activations.

163

Flavor-Driven Cocktails Win:

Tropical flavors are mentioned 163% more often than the on-premise average, and Raspberry saw an 89% growth in mentions—indicating strong consumer pull toward vibrant, fruit-forward offerings.

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Standout Spirits Performance:

Vodka leads in sales velocity (8.0 9L/year), with +122% performance vs. its category benchmark, while Tequila claims the highest overall share of spirits volume at 27%, making both top priorities for placement and promotion.