Brandy’s resurgence reflects a balance of timeless sophistication and modern appeal — fruit-forward, premium-positioned, and thriving across On-Premise environments that value craft and connection.
2300
Classic, Fruit-Forward Flavor Identity:
Consumers are far more likely to associate Brandy with apple (+2,302%), pear (+616%), and peach (+1,047%), underscoring its strong ties to rich, fruit-driven flavor profiles.
942
Refined Yet Experiential Environments:
Brandy thrives in elevated spaces, over-indexing in speakeasies (+942%) , fine dining (+592%), and award-winning venues (+530%) , where heritage and craft take center stage.
2.9
Premium Performance Across Tiers:
In accounts where consumers most often mention Brandy, Standard (+425%), premium (+315%), and value (+292%) tiers all outperform national benchmarks in sales velocity — proving that quality and accessibility can coexist in driving category growth. the national average
