A look at how outdoor environments influence cocktail choices, consumer occasions, and category performance
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Top Einvironments & Occasions:
Venues with Patios are thriving as social hubs, with mentions surging for Dog-Friendly settings (+234%) and Hookah lounges (+40%). Key occasions include Happy Hour (+309%), Brunch (+132%), and BBQs (+79%).
Top Key Trade Channels:
Top Patio accounts are dominated by Casual Dining (34%), Caucasian Dining (29%), and Cocktail-Focused Dining (27%), highlighting where brands can drive the most visibility and engagement.
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Spirits Performance:
Tequila (+12%) and Vodka (+22%) outperform their national same-category benchmarks in Patio venues, signaling high-impact opportunities for summer activations.
