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Cinco de Mayo Drives Big Flavor and Venue Trends

Mango and Lime are the standout cocktail flavors, while Margaritas and Palomas dominate on-premise celebrations, especially in Mexican and Casual Dining venues.

On-Premise Occasions are Expanding

Consumers are increasingly celebrating Cinco de Mayo at high-energy locations like patios, rooftops, and nightclubs, with block parties and brunches showing rapid growth.

Tequila is King

Tequila depletions surge during Cinco de Mayo, particularly in multicultural nightlife and high-energy dining venues, far outpacing the national benchmark.