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The Paloma is the fastest growing cocktail in venues where customers go to watch NCAA sporting events

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While Tequila is the most popular spirit at NCAA sporting venues, Vodka has increased in popularity by 11% since 2021 and is now tied with Whiskey for the second most popular category

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Vodka sales velocity at High-Energy Dining accounts where consumers also go to watch NCAA sports have grown by 43% since 2021