Why is the rum gone? Unlock the secrets behind Premium Rum with these insights.
59
Premium Rum consumption is 59% higher in accounts favored by Travelers as compared to the national average
42
Premium Rum sales are 42% higher than average in accounts that fall under Ground Signal’s proprietary Multicultural High Energy Dining segment
20
Mai Tai’s and Tiki drinks have grown in popularity by roughly 20% since 2020
