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Market TrendsOccasions

St. Patrick’s Day Insights

Ground SignalMarch 1, 2024March 14th, 20241 min read
With these three tips you won’t need the luck of the Irish to drive great sales this St. Patrick’s Day.
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45

Whiskey sales increase +45% in Multicultural Bars & Nightlife accounts known for St. Patrick’s Day

25

Tequila share has grown by +25% in St. Patrick’s Day associated accounts since 2021

542

While Live Music remains the most popular environment associated with St. Patrick’s Day, the percentage of posts mentioning EDM has grown by +542% since 2021

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