On-Premise Strategy

Pole Position: How to Activate Against the F1 Consumer in the On-Premise

By Ground SignalConsumer Insights, Deep Dive, Market Trends, menu analytics

Formula 1 is one of the fastest growing sports properties in the United States, with...

May 28, 2026

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Pole Position: How to Activate Against the F1 Consumer in the On-Premise

GROUND SIGNAL

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Tailored Recommendations

Rich Competitive Insights

Understand Broader Market Context

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Build a Target Program

Develop Your Game Plan

Build On-Premise Programs the Right Way

Join the many suppliers who have partnered with Ground Signal to optimize the execution of their On-Premise programming. We can work with your team to communicate the goals and objectives of your program, craft a data driven selling story and track your results to ensure success.

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Identify Your Ideal Consumer Profile

Connect to Your Target Audience

All-Around Optimization

Use AI to drive efficiency

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Partner with Ground Signal and get actionable recommendations to improve your business.

Comprehensive Account Profile

Venue Signal

Connect the Dots with Trends

Join the growing ranks of Ground Signal clients who have used Ground Signal’s solutions to launch marketing & beverage programs with targeted retailers and better connect with their customers.

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Partner with Ground Signal and get actionable recommendations to improve your business.

Menu Trends

Assess the Menu Ownership

Sales Impact Analysis

Make a recommendation

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

Signal.AI in Motion

Where are you winning?

Where are you lagging?

Menu Recommendations

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Partner with Ground Signal and get actionable recommendations to improve your business.

Leverage Depletion Data

Benchmark Depletion Performance

Potential Sales Lift

Join the growing number of suppliers who leverage Ground Signal’s AI to power their On-Premise programming.

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

Trends Detected

Robust Trend Data

Extract Top Account Attributes

Connect Trends to Key Trade Channels

Detect Emerging Trends

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.