Diageo Targeted Accounts

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CHALLENGE

Look deep into nature, and then you will understand everything better.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

SOLUTION

Look deep into nature, and then you will understand everything better.

OUTCOME

Look deep into nature, and then you will understand everything better.

Previous ProjectBotanist Gin + San Jose Sharks
Next ProjectCalifornia Pizza Kitchen Consumer Insights

Ground Signal Target

Use AI to power your On-Premise programming. In a competitive industry, selecting the right accounts to grow your brand is a key strategy to help fuel commercial success. Leverage Ground Signal’s proprietary AI to optimize the creation of your Target Account List (TAL), reaching the right target consumers and ensuring the success of your on premise programming.

Build a Target Program

Use Ground Signal’s proprietary account profiles to target specific consumers, environments and behaviors.
Use our Signal.AI algorithms to find venues that are similar to your existing best-performing accounts.
Based on desired consumer profile and account characteristics leverage Ground Signal’s AI technology to produce ideal Target Account Lists.

Develop Your Game Plan

Ensure alignment between brand team objectives and commercial programming.
Build your target account list by selecting the top attributes that coincide with your brand’s goals.
Once your key factors have been identified, our proprietary algorithms will leverage top-mentioned attributes, account traffic, segment category, and many other factors to prioritize the account list for each target market.

Build On-Premise Programs the Right Way

Ground Signal gives you the ability to view accounts by a specific geography from a national list all the way down to individual neighborhoods.
Effortlessly group accounts according to your commercial structure and quickly identify the size of each team’s opportunity to expand Points of Distribution.

Join the many suppliers who have partnered with Ground Signal to optimize the execution of their On-Premise programming. We can work with your team to communicate the goals and objectives of your program, craft a data driven selling story and track your results to ensure success.

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.

Explore More Capabilities

Check out the Latest Trends

Menu Analysis

Securing a placement on the menu is one of the most powerful levers that a brand has to drive business in the On-Premise. Use the most robust and accurate menu analysis to help track your brand’s penetration in On-Premise menus. Leverage Ground Signal technology to measure the ROI of your menu placements.

Menu Trends

Ground Signal’s robust menu analysis classifies menu placements by top cocktails, flavors, and supplier brands in the respective categories.

Assess the Menu Ownership

Calculate your share of mind by identifying your Brands’ placements in over 150K on-premise accounts in the US.
Gain valuable insights into how often your brand is featured alongside the top cocktails associated with your category.
Measure how you stack up against your competitors in you price tier and category

Sales Impact Analysis

Ensure return on your investment by comparing your sales velocity in accounts where your brand is featured versus accounts where it is not.

Make a recommendation

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

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Check out the Latest Trends

Market Trends

AI-powered context. Using data from social media, depletions, retailer menus among others, Ground Signal applies proprietary machine learning algorithms to identify patterns in consumptive behavior in the On-Premise.

Trends Detected

Flavors
Cocktails
Occasions
Holidays
Alcohol Category
Drink Format
Entertainment
Sports
Events
Demographic
Food
Time in the Day
Sales/Velocity

Robust Trend Data

Using Natural Language Processing (NLP) Models, Ground Signal helps power brands by listening to what consumers are actually sharing in the On-Premise.
Predict the future of consumption and consumer affinity by analyzing how the Voice Of Customer is changing over time.

Extract Top Account Attributes

Identify the most popular attributes found at cohorts of similar accounts to understand what aspects of the experience resonate most with consumers.
Suppliers and Distributors can identify key attributes that are driving sales
Retailers can identify opportunities to realign their offering to better match their clients’ preferences.

Connect Trends to Key Trade Channels

Identify the types of venues featuring attributes that are most relevant to your brand.
Leverage your depletion data to validate that these attributes are linked to increased sales.

Detect Emerging Trends

Your analysis is not limited to a current point of time.
Use Ground Signal’s historical databases to track changes in consumptive patterns, and identify the next big thing to crush the competition.

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.

Explore More Capabilities

Check out the Latest Trends

Key Trade Channels

AI-powered channel strategy. Ground Signal has created a refined account segmentation leveraging AI to group high-performing accounts that are similar based on account classification and their customer’s behavior and demographic characteristics.

Leverage Depletion Data

Use your existing depletion data at the retailer level to see how your brand performs in each Key Trade Channel.
Analyze the characteristics of top performing channels to gain insights into consumer preferences that are driving your sales.

Benchmark Depletion Performance

Compare your sales to our benchmarks and measure how your brand stacks up against the competition in your price tier and category.
Understand the competitive dynamics at a micro level by viewing results broken down for each individual trade channel.

Potential Sales Lift

Identify your brand penetration in each channel and predict the potential sales lift in the market.
Force rank your opportunities by the total opportunity size and number of incremental Points of Distribution to prioritize retailer outreach.

Join the growing number of suppliers who leverage Ground Signal’s AI to power their On-Premise programming.

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

Get Started

Explore More Capabilities

Check out the Latest Trends

Venue Signal Report

Measure your account performance against your closest competitors. Identify the top opportunities to increase sales through consumer conversations, top cocktail consumption, alcohol sales performance, and menu placements.

Signal.AI in Motion

Rather than rely on traditional industry account classifications, use Ground Signal’s AI account segmentation algorithm to find your true competitors that match your unique venue profile and top account attributes.

Where are you winning?

Identify the core aspects of your business offering that resonate with your customer base.
Assess the health of your business relative to your competition and learn what cocktails over index on your menu and what occasions drive your customers to your business.

Where are you lagging?

It’s not uncommon for the competition to outperform some areas of your business.
Ground Signal highlights where your account underperforms against your competitors and identifies popular cocktails or occasions that you can adopt to increase sales.

Menu Recommendations

Ground Signal can identify brands that are performing well at your competitors and estimate the potential sales increase if you featured these brands on your menu.

Contact us to get your free Venue Signal report.

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.

Explore More Capabilities

Check out the Latest Trends

Sales Enablement

Arm your front-line heroes with AI-driven insights that empower them to better connect with your customers and provide them actionable data to help drive sales.

Comprehensive Account Profile

Give your teams access to the most comprehensive venue profiles in the industry highlighting each account’s top attributes including:

Consumer Demographic
Alcohol Affinity
Top Cocktails
Top Occasions
Top Environment

Venue Signal

Benchmark your customers against their nearby top competitors.
Identify consumer preferences, cocktails that are driving sales volume, and local menu trends.
Highlight areas of opportunities where the competitors outperform your target account and quantify potential sales lift.

Connect the Dots with Trends

By using our on-premise trends and venue signal report, your sales consultants can craft a data-driven story that explains to your buyers why your recommendations will help improve their sales.

Join the growing ranks of Ground Signal clients who have used Ground Signal’s solutions to launch marketing & beverage programs with targeted retailers and better connect with their customers.

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

Get Started

Explore More Capabilities

Check out the Latest Trends

Digital Marketing Optimization

Build better audiences and improve digital campaign efficiency. Whether you are trying to reach your existing consumers, those who demonstrate affinity to your category, or consumers tied to specific venue profiles or On-Premise experiences, Ground Signal can help you reach them on popular social media platforms.

Identify Your Ideal Consumer Profile

Let the Ground Signal team run a Key Trade Channel segmentation to identify consumer profiles and behaviors shared by your top performing On-Premise Accounts.
Leverage these profiles to create awareness among similar consumers who are not your current customers.

Connect to Your Target Audience

Once your ICP has been identified, extract consumers’ psychographic data to build a complete audience profile of your top priority cohorts.
Optimize your media buying by leveraging identified audience affinities.

All-Around Optimization

By more effectively identifying your target audience, marketers can optimize and increase the relevance of their content resulting in increased engagement and higher purchases from your digital campaigns.

Use AI to drive efficiency

Ground Signal’s AI-powered approach yields more relevant campaigns that see higher engagement resulting in lower costs to serve, higher conversion rates and increased Return on Ad Spend (ROAS).

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

Get Started

Explore More Capabilities

Check out the Latest Trends

Beverage Program Optimization

Delight your customers and increase sales.

Tailored Recommendations

Ground Signal uses Artificial Intelligence trained on unbiased customer feedback to create the most comprehensive account profiles in the industry.
These profiles are the backbone of our recommendations as we are able to identify the drinks, brands, flavor profiles and experiences that your customers love.

Rich Competitive Insights

By leveraging our account profiles, we can find the most relevant competitors in your local market.
Compare customer feedback for your business to what your customers are saying about your closest competitors to identify strengths and opportunities to add new offerings that align with customer preference.

Understand Broader Market Context

While it is important to keep close tabs on your direct competition, it is also important to consider the broader industry context.
Leverage our Menu and Trend data to stay on up to date on today’s top brand and cocktail preferences, as well as identify emerging trends that you can adopt to stay ahead of the competition.

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.

Explore More Capabilities

Check out the Latest Trends

Diageo Targeted Accounts

Challenge

Solution

Outcome

Get Started

CHALLENGE

Look deep into nature, and then you will understand everything better.

SOLUTION

Look deep into nature, and then you will understand everything better.

OUTCOME

Look deep into nature, and then you will understand everything better.

Previous ProjectBotanist Gin + San Jose Sharks

Next ProjectCalifornia Pizza Kitchen Consumer Insights

GROUND SIGNAL

SOLUTIONS

TIERS

NEWSLETTER

Build a Target Program

Develop Your Game Plan

Build On-Premise Programs the Right Way

Join the many suppliers who have partnered with Ground Signal to optimize the execution of their On-Premise programming. We can work with your team to communicate the goals and objectives of your program, craft a data driven selling story and track your results to ensure success.

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.

Menu Trends

Assess the Menu Ownership

Sales Impact Analysis

Make a recommendation

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

Trends Detected

Robust Trend Data

Extract Top Account Attributes

Connect Trends to Key Trade Channels

Detect Emerging Trends

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.

Leverage Depletion Data

Benchmark Depletion Performance

Potential Sales Lift

Join the growing number of suppliers who leverage Ground Signal’s AI to power their On-Premise programming.

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

Signal.AI in Motion

Where are you winning?

Where are you lagging?

Menu Recommendations

Contact us to get your free Venue Signal report.

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.

Comprehensive Account Profile

Venue Signal

Connect the Dots with Trends

Join the growing ranks of Ground Signal clients who have used Ground Signal’s solutions to launch marketing & beverage programs with targeted retailers and better connect with their customers.

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

Identify Your Ideal Consumer Profile

Connect to Your Target Audience

All-Around Optimization

Use AI to drive efficiency

Grow Your Business With GroundSignal.ai

Partner with Ground Signal and get actionable recommendations to improve your business.

Tailored Recommendations

Rich Competitive Insights

Understand Broader Market Context

Let's get to work.

Partner with Ground Signal and get actionable recommendations to improve your business.