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National & Chain Accounts

POWER YOUR PITCH WITH GROUND SIGNAL

Differentiate Pitch with Data-Driven Insights

  • Stand out from the competition and craft a data driven story around how your brands can help the target account increase their sales.

Easy to Use, Save Time

  • Let our AI engine choose the right competitor set and highlight key selling points.

Increase Per-Location Velocity by Optimizing Your Brand & Cocktail Strategy

  • Leverage insights on consumer behavior to choose the right brand, occasion and cocktail strategy for each target chain.

Key Stats

500

Venue Specific Attributes

200

Independent Accounts for Comparison

250

Locations with Depletion Data from Partner Suppliers

140

On-Premise Venues with Menu Data

Target Chain Consumer Overview

Highlight consumer demographics and psychographics (such as Cocktail and Category affinities) as well as identify key overlaps between the target chain’s Customers and your Brand Portfolio

Competitive Benchmarking and Trend Analysis

Leverage Ground Signal’s AI powered account attributes to see where your brand’s stand out in similar Chain and Independent Accounts.

Menu Analysis

Evaluate over 100K On-Premise venues with Menu Data to compare you brands against of 2800+ other spirits products as well as identify Top Cocktails and Flavors

Sales Impact Analysis

More accurately forecast the impact of winning each chain account. Measure the impact of recommended occasions and cocktails on overall category performance and calculate the impact of menu placements on sales. Compare your brand’s performance versus benchmark in the competitor set to highlight areas of strength.

80

Pitch Success

+55

Velocity Increase
Using Ground Signal’s approach, clients have seen been successful in over 80% of their chain/national account pitches and have seen per placement velocities increase by 55%.
LATEST NEWS

THE HANDSHAKE

BETTER DATA. MORE SALES. 

BETTER DATA. MORE SALES. 

BETTER DATA. MORE SALES. 

BETTER DATA. MORE SALES. 

BETTER DATA. MORE SALES.