From EDM nights to karaoke lounges, dancing occasions bring flavor, energy, and connection to the On-Premise — defining how consumers celebrate through movement, music, and mixology.
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Flavors & Cocktails That Move With the Beat:
When dancing, consumers lean in to tropical (+148%) and passion fruit (+119%) flavors, while shots (+349%) remain the signature serve of high-energy environments.
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Environments that Fuel the Energy:
EDM (+38%) and nightclub (+58%) are environments over index with dancing, while karaoke mentions have grown by +61% over the past three years – showing how music-driven experiences continue to expand across the On-Premise.
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Spirits Performance in Top Dancing Accounts:
According to Ground Signal’s depletion benchmarks, Tequila (+110%), Vodka (+103%), and Rum (+82%) dleiver higher volume per placement than national benchmarks, reinforcing dancing venues as key drivers of mainstream spirits perfomrance.
