Champagne continues to define celebration in the On-Premise — blending luxury with social energy, tradition with modern versatility, and daytime occasions with nightlife moments.
1066
Occasions That Define Champagne:
Champagne is synonymous with brunch (+1,066%), Mother’s Day (+236%), and New Year’s (+60%), reinforcing its place in celebratory, elevated gatherings.
180
Environments Where Champagne Thrives:
The category shines in patios (+180%), fine dining (+128%), and nightclubs (+79%), highlighting its ability to connect luxury with social energy.
2.9
Category & Menu Performance:
Mimosas (33%) , Spritzes (12%) , and Peach Bellinis (5%) dominate Champagne menus, while prestige (+25%) and ultra-premium (+24%) price tiers show the strongest per placement volumes.
