NFL season has kicked off — and fans aren’t just watching, they’re driving cocktail and spirits trends across the On-Premise.
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Flavors and Cocktails Heating Up
While watching NFL football in On-Premise Venues, consumer mentions of peanut butter flavors are trending up +405%, espresso flavors +207%, and lemon drop cocktails have increased by +437% .
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NFL Viewing Extends Beyond Sports Bars
NFL viewing is shifting to experience-driven venues — mentions of NFL along with karaoke (+37%), dog-friendly venues (+21%), and country clubs (+88%) have all grown in the past 3 years.
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Menu Analytics Spotlight
In top NFL accounts, margaritas dominate at 13% of all items on cocktail menus, while shots make up 3.3% — proving simple, high-velocity serves win with football fans
