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Top and Trending Cocktails:

Tiki and the Martini are the two most popular cocktails at Premium Cocktail Bars. Mocktails and the Espresso Martini are the two fastest growing.

Top Occasions:

Happy Hour and Party are the two fastest growing and now the two most popular reasons that consumers go to Premium Cocktail Bars.

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Top Spirits:

While Whiskey is the spirit most mentioned by consumers at Premium Cocktail Bars, Vodka brands actually perform best – with average velocities almost 33% higher than their national benchmark.