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Strawberry and Coconut are the most popular Mojito flavors, Kiwi is the fastest growing with its popularity almost doubling since 2021

23-30

Higher price tier Rums have seen their velocity increase in On-Premise accounts known for Mojitos – increasing by 23% and 30% respectively over the last 2 years

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Premium Rum Sales in accounts know for Mojitos in Ground Signal’s High Energy Bars and Nightlife account segment have increased by 57% over the last two years and are now close to 2x their national average