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Frozen Drinks 2026

523

Frozen Drinks Own the Daytime:

Consumers are 523% more likely to mention Happy Hour when posting about frozen drinks than in their overall on-premise posts, 43% more likely to reference Brunch, and 34% more likely to reference Travel.

Happy Hour, Brunch and Travel
Rum Tequilla Menu

394

Rum Demand Is Outrunning Supply:

Consumers are 394% more likely to mention Rum when posting about frozen drinks, yet Rum appears in just 15% of frozen drink builds on menus against Tequila’s 60% — however the gap is closing as Rum’s frozen menu share has grown 108% year-over-year.

152

Frozen Drink Accounts Are High-Velocity Accounts:

Top frozen drink accounts sell 152% more Tequila and 109% more Liqueur than the national benchmark, and over-index most heavily in the Standard tier at 94% above benchmark.

Liqeurs, Tequilla and Standard Price Tier