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Mocktails Insights: The Modern Mocktail

jamesdollingerJanuary 15, 20261 min read

Mocktail On-Premise insights highlighting orange, pineapple, and espresso flavors, social settings like happy hour and karaoke, and rising menu prices.

The modern mocktail has moved far beyond soda water and juice. With bright flavors, elevated presentation, and rising menu parity, it’s now a full-fledged social serve

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166

Flavors Defining the Mocktail Moment:

Consumers are more likely to mention orange (+117%) and pineapple (+37%) mocktail flavors, while espresso (+166%) mention share increase is trending as a bold, modern flavor gaining traction.

Orange, Pineapple and Espresso flavors

Top Occasions happy hour and brunch, karaoke trending

217

Occasions and Environments Fueling Growth:

Consumers more frequently mention drinking mocktails during happy hour (+217%) and brunch (+95%) occasions. Increasingly, consumers are consuming mocktails during karaoke with its share of mocktail mentions increasing by 151% since 2022.

13.10

Menu Presence and Pricing:

Lime (26%), lemon (16%) and orange (15%) are the most commonly found mocktail flavors on cocktail menus. The average listed price of mocktails nationally is $13.10, approaching cocktail-level pricing.

Top flavors and pricing

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and espresso flavors and rising menu prices.Mocktail On-Premise insights highlighting orange Pineapple social settings like happy hour and karaoke

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