Football season fuels more than fandom — it’s reshaping when, where, and what consumers are drinking.
680
Flavors & Cocktails on Fire
Consumers are 680% more likely to mention spicy flavors while watching NCAA football and the popularity of Espresso Martinis has surged by 504%
265
Game Day Environments Expanding
NCAA football isnt confined to sports bars – consumers are 265% more likely to mention Patios while watching their favorite team, while brunch mentions have grown by 45% since 2022
2.8
Menu Standouts
At 4.7% of all menu items, top NCAAA Football accounts are 2.8x more likely to feature shots than the national average
