Why this classic cocktail dominates happy hour menus and consumer conversations.
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Happy Hour Hero:
Consumers are 7X more likely to mention Happy Hour in conjunction with drinking Whiskey Sours.
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Priced to Pour:
The average price of a Whiskey Sour on cocktail menus is $11– with 40% priced below $9
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Evolving Trends:
Since 2022, the share of posts linking Whiskey Sours with St. Patrick’s Day has more than doubled and blueberry has grown the fastest among flavor mentions tied to the cocktail
