Mai Tai Insights: Rum Sales Trends, Pricing Data, and Top On-Premise Opportunities
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Trending Occasions:
Consumers mentions of Mai Tais while watching Sports and playing Trivia have increased by 43% and 37% respectively
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Menu Analytics:
30% of Mai Tais on cocktial menus are priced above $15.50– suggesting clear headroom for premiumization
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Top Trade Channels:
Total Rum Sales in Family and Premium Hotel accounts most known for Mai Tais are 494% and 406% above the national average respectively
