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Martinis remain the most popular cocktails among consumers at Italian Restaurants. One additional cocktail to watch is the Limoncello Spritz whose popularity has grown by 300%.

Vodka is the top performing spirit at Italian Restaurants as it is both most frequently mentioned by consumers and it is the category where average placement velocities most exceed industry benchmarks.

Birthday celebrations are far and away the most common reason for customers to visit Italian Restaurants – although increasingly consumers mention visiting with Work Colleagues