It’s spooky season! Treat yourself to these AI-powered Halloween consumer insights.
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The popularity of the Rum Punch and the Espresso Martini while celebrating Halloween have more than doubled for Halloween 2023 vs Halloween 2021
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Consumers were 28% more likely to mention Tequila last Halloween than they were in 2021. Over that period the velocity of Premium Tequila sales in top Halloween accounts grew by 16%!
With High-Energy Bars and Nightlife the most popular Key Trade Channel for Halloween celebrations, it is not surprising that Late Night and Party are two of the most popular Halloween Occasions. However Happy Hour and Trivia are two of the fastest growing since 2021
